INTERSECTIONS. i can't do that, there's no money in it (dummies)

What you love.
What you're good at.
What people need from you. 

Finding the intersection of those points. 

Although this thought is one I have thinked about prolifically over the last decade, this specific articulation is from listening to Chase Jarvis chat with Jeff Goins, author of Real Artists Don't Starve. 

I got some extra calories, so I guess I'm mostly real.