The "process of creativity" is pretty simple most of the time: 1. combine a couple things in a way nobody else has thought of 2. do it with thoughtfulness, focus, and attention to detail 3. turn would-be mistakes into unique attributes 4. keep going
This is a "...giant sculpture for people to go inside of."
I dig it, and I think that possibly Frank Gehry might as well. Or maybe he wouldn't. I haven't talked to him about it.